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Housing market heat shifts to Southeast

In a notable shift, the momentum in the U.S. housing market has veered sharply towards the Southeast, as revealed by Bankrate’s newly unveiled Housing Heat Index. Metro areas in Georgia, Tennessee, Florida, and North Carolina have surged to the forefront as the country’s strongest seller’s markets. While many regions grapple with declining prices, the Southeast stands out with its resilient home values, making it an attractive destination for buyers seeking affordability. This blog post delves into the key findings and highlights from Bankrate’s comprehensive analysis of 212 metro areas.

The Housing Heat Index: A Closer Look

To create the Housing Heat Index, Bankrate meticulously examined a range of factors across 212 metro areas. These included home value appreciation, employment levels, job growth, population trends, available homes for sale, and average selling times. The results of this extensive research paint a vivid picture of the current real estate landscape.

Southeast Dominates: The Sun Belt Boom

As the housing market momentum shifts away from the West Coast and Mountain West, the Southeast emerges as the undeniable frontrunner. Astonishingly, 18 of the top 20 hottest markets are situated in this dynamic region. According to Lawrence Yun, chief economist at the National Association of Realtors, the Sun Belt boom is attributed to the winning combination of job growth and affordability.

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Top Contender: Gainesville, Georgia

Leading the pack on Bankrate’s Housing Heat Index is Gainesville, Georgia. With a population of 207,000, located just 50 miles northeast of Atlanta, Gainesville boasts an impressive annual home price appreciation rate of 21.1 percent. Despite this surge, the median price of homes sold in April hovered at $375,000, slightly below the national median of $388,800. Gainesville’s appeal spans generations, catering to retirees and young families alike. The area’s low unemployment rate of 2.6 percent, coupled with a thriving healthcare sector, solidifies its standing as a top destination.

Hottest Metro Areas: A Quick Overview

  1. Gainesville, GA
  2. Knoxville, TN
  3. Cape Coral–Fort Myers, FL
  4. North Port–Sarasota–Bradenton, FL
  5. Charlotte, NC

The recipe for this housing market strength? Lower-cost, lower-tax areas witnessing continued population growth, combined with limited inventory of homes for sale.

Coldest Metro Areas: A Closer Look

On the flip side, West Coast markets that experienced significant price surges and Rust Belt regions grappling with job growth challenges find themselves at the bottom of Bankrate’s survey. Pittsburgh, PA; Cedar Rapids, IA; Medford, OR; Shreveport–Bossier City, LA; and Chico, CA are among the coldest markets.

Hottest Large Metro Areas: Thriving Titans

Among the top 50 metropolitan areas, those with populations of 2.3 million or more, the following emerged as the hottest:

  1. Charlotte, NC
  2. Nashville, TN
  3. Tampa, FL
  4. Dallas–Fort Worth, TX
  5. Orlando, FL
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Coldest Large Metro Areas: A Tough Climate

At the other end of the spectrum, the following large metropolitan areas face a challenging real estate climate:

  1. Portland, OR
  2. Cleveland, OH
  3. Detroit, MI
  4. New Orleans, LA
  5. Pittsburgh, PA

Conclusion: Navigating the Real Estate Landscape

Whether you find yourself in one of the hottest or coldest markets, the guidance of a local real estate agent remains invaluable. The Southeast’s housing market surge showcases the dynamic nature of the real estate landscape, influenced by factors such as job growth, affordability, and population trends.

In this ever-evolving market, buyers and sellers alike should arm themselves with the latest insights to make informed decisions. As the Southeast takes the lead, it’s clear that the region’s allure lies not only in its robust economy but also in its affordability, making it an attractive destination for those seeking their dream home.

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